What is Face Toner?

Face toner is a skincare product designed to be an in-between step in your daily skincare routine. Toners were previously used to balance the pH levels of the skin after using alkaline soaps in the past. Today, facial cleansers are gentler, and toners have evolved to benefit the skin in a variety of different ways. Learn more about the benefits of toner, when to use toner, and how to apply it to the skin.

What Does a Toner Do for The Skin?

Toners provide an array of benefits for the skin. First and foremost, toners are formulated to clean excess debris from the skin. Present-day toners can also provide additional benefits by hydrating or mattifying the skin and adding nutrients or other skin-specific ingredients to the skin.

Benefits of using Face Toner

Toners should be applied after you wash your face and before you apply facial serums or moisturizers. Facial toners remove oil, dirt, and makeup from the skin after you wash your face. This helps prepare the skin for your moisturizing skincare products. Toners are now personalized to your skin care needs, helping individuals who need an extra skin boost. Whether you have oily skin, acne-prone skin, dry skin, mature skin, combination skin, or normal skin there is a toner for you.

Who Should Use Toner?

Anyone is a good candidate for toner and can benefit in some way. Since there are so many different toners, the benefits can vary. The toner that you choose depends on your skin concerns and skin goals.

When To Use Toner: Day or Night

Beginning your day with toner can give your skin an additional cleanse before adding makeup, whereas applying toner at nighttime can help you nourish your skin before falling asleep for the night. The time of day that you apply toner does not matter. Fitting in toner where it is convenient is the best for creating a lasting skincare routine. 

How to Apply a Toner

Toner should be applied after you cleanse your skin. It is important to apply toner while your skin is still damp to hold onto hydration.


If your toner is a mist spray, you can simply spray it and pat it onto the skin. You may also apply the mist to a cotton pad before applying it to your face. Toner mists are ideal skin care products for traveling.


If you are using an astringent toner, applying the product to a cotton pad, and wiping it on the skin in upwards motions is an ideal technique to follow.

Day or Night Skincare Steps 

  1. Cleanse
  2. Tone
  3. Moisturize

How Often Should You Use Toner?

You can use toner anytime you cleanse your face. Whether you wash your face in the morning, at night, or even after trips to the gym, you should use toner in your cleansing routine.

Our Recommended Products for Your Skin Type

Dry Skin

The Colostrum Hydrating Mist helps to visibly rejuvenate dry skin using a combination of glycerin, aloe, and colostrum. This amino acid-rich skin care mist is easy to use and brings on the go to refresh your skin all day long.

Oily Skin

The Clarify Exfoliating Astringent helps to exfoliate the skin and remove excess oil and dirt. This product is ideal for use in the evening up to three times per week.

Sensitive Skin

The Soothe Dermal Repair Mist is a very mild toner that is best for individuals with sensitive skin. Another product for individuals with sensitive skin is the Refresh Cucumber Aloe Mist. This product cools the skin while gently hydrating and smoothing the skin.

Acne Or Blemish-Prone Skin

The Brazilian Propolis Mist boosts your complexion with antioxidants and anti-inflammatory properties. This is ideal for individuals with problem-prone skin.

Normal Skin

The refreshing Protein Mist Enzyme Toner helps to hydrate the skin with rich nutrients. This product can be used throughout your day.


Which goes first, toner or moisturizer?

Toner should be applied before moisturizer. This helps to clean the skin and helps products absorb better onto the skin.

When should I use toner in my daily routine?

Toner should be applied after you wash your face and before you apply serums and moisturizer.

What is the purpose of a toner?

Toner helps to cleanse the skin of any stubborn irritants left on after you wash your face.

What’s the Difference Between Toners and Astringents?

Toners are typically more hydrating, and astringents commonly contain alcohol to rid the skin of excess oil.

Take Our Skin Quiz

Finding the right products for your skin goals can be a difficult journey to navigate on your own. Take our skin quiz today to learn more about your skin type and the right products for your skincare needs. 





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