Best Skincare Routine For People In Their 40s

Everyone’s skincare journey is as unique as their personality. And it’s no secret that as we age, our skin starts to need different things from our daily routine to continue looking youthful, radiant, and smooth. Changes in your skin commonly affect people in their 40s. As women get closer to menopause and men begin to see mild to moderate signs of aging throughout their faces.

The best skincare routine for your 40s includes both day and night care, with steps customized to your unique skincare goals.

The Best Morning Skincare Routine for 40s

You likely have your own specific needs and goals in mind when thinking about creating the best skincare routine, so keep those in mind as you read these steps — you can find products tailored to your unique skin type and goals by taking Epicuren Discovery’s Skin Quiz today.


As you age, skin tends to become more sensitive, and the cleansers that used to be great for removing oil that had accumulated overnight may be too strong today. Find a gentle cleanser (perhaps oil-based) to cleanse thoroughly without stripping the skin barrier of its natural oils that help the face look soft and youthful.

Use a Targeted Serum

Serums are a great way to take your routine to the next level with a simple but potent addition. For individuals looking to reduce the appearance of fine lines, look for serums formulated with potent antioxidants like vitamin E, and peptides. Otherwise, look for our hyaluronic acid serum or vitamin C serum to promote the appearance of hydrated, smooth skin. By the time you turn 40, you likely have lost up to half of the hyaluronic acid that you had in your 20s. Give it a daily boost with a hyaluronic acid-based serum.


Lock in the benefits of your chosen serum with a high-quality moisturizer. In their 40s, many people start turning toward moisturizers aimed at slowing the appearance of aging. Try Epicuren Discovery’s moisturizers, creams, and oils, they are perfect for people with this concern.


Perhaps the most important step in the morning is to protect your skin from the sun’s harmful rays. Sun damage doesn’t just mean sunburn or sunspots, it also contributes to the formation of fine lines and wrinkles prematurely. At the end of your routine (and throughout the day if needed), make sure to apply a good broad-spectrum sunscreen that feels light and non-greasy.

The Best Evening Skincare Routine in Your 40s

Cleanse (Remove Makeup)

Many people searching for the best skincare routine wear makeup on a daily basis and getting it off completely each evening is key to ensuring skin can breathe and won’t develop blemishes. If you are starting to develop dry and sensitive skin as you age, you may want to find a great oil-based cleanser for getting rid of your makeup, although others can be just as effective, depending on your goals and unique skin type.


Exfoliating will remove dead skin cells and encourage new, healthy looking skin on the surface.  It’s important to exfoliate regularly to help your skin remain bright and beautiful,. You’ll want to avoid harsh scrubbing which can lead to irritation, inflammation, and the appearance of redness. Gentle exfoliation is possible with certain chemicals, like alpha and beta hydroxy acids, such as glycolic and salicylic acid.

Use Serum

A potent, proven ingredient that can help reduce the appearance of the signs of aging is retinol. Using a retinol serum at night allows the skin to gradually build up a tolerance to the chemical. Retinol has been known to improve the appearance of  acne breakouts, uneven skin tone, fine lines, and other signs of aging.


Finally, seal in the benefits of your nighttime routine with a professional quality moisturizer. You can choose from many of Epicuren Discovery’s moisturizers with aromatherapeutic, or other benefits that are right for you. This is also the perfect time to apply an eye cream or night cream. Everyone should use a nighttime moisturizer, whether they have oily skin or dry skin.

Professional Formulas For Best Skincare Routine over 40

If you’re looking for a way to boost your middle-aged skin care routine, Epicuren Discovery’s products can help. We will help you achieve healthy, glowing skin to refresh your youthful appearance. Browse our products from cleansers to creams and take our Skin Quiz to find out which products are right for your unique skin type today.

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