The Best Way To Apply Face Serum

A good, high-quality serum can make a huge difference to your skincare routine and help you finally get a solution to your specific skin concern, such as redness or dull-appearing skin. But beyond simply adding a professional serum to your daily routine, you should make sure you’re using it correctly to get the most out of your chosen product.

What is Face Serum?

A serum is a type of skincare product that typically has a lightweight consistency that’s not quite liquid but not a gel. They are formulated with potent ingredients that address a specific need, like more hydration for an anti-aging appearance or helping to even out the skin tone.

Serums penetrate the skin better than creams or lotions, and can be negated by surface oil or other skincare products, which is why it’s crucial to use serums only at a certain point in your routine to make sure they are absorbed well.

How and When to Use Serum on the Face

1: Cleanse

The first step in any skincare routine is cleansing with a mild product that won’t overly dry out your skin. Although people with oily skin types can benefit from a more intense cleanser to cut through the excess oil, the best cleansers are balanced formulas that don’t irritate the skin so as to make it hypersensitive to future product application.

2: Tone

If you use toner, apply it after your cleansing step to ensure it works in the way it was designed; to go even deeper than the cleanser to ensure skin is prepared to absorb specialty products and moisturizer as well as provide any specific benefits you may need.

3: Serum

Once your skin is thoroughly cleansed and toned, it’s time to apply your serum of choice. The key is to be extremely gentle with the application, as many serums have potent ingredients that naturally sink into the surface of the skin. No need to push too hard or spread the product around too intensely – let the serum work on its own.

4: Moisturize

After the serum has fully absorbed, it’s time to moisturize and finish up your routine with sun protection. This helps the ingredients of your serum stick around as long as possible to work their magic.

When to Apply Specific Serums

Different types of serums sometimes come with different instructions based on the need they’re solving as well as the ingredients that are in them. Here’s when and how often to apply these popular serum types.

Vitamin C Serum

Vitamin C is instrumental in high-quality creams and sunscreens because it’s a potent antioxidant. Antioxidants are chemicals that neutralize skin-cell damaging compounds called free radicals in the environment. For the appearance of long-lasting youthful skin, a Vitamin C serum is a great choice. Our Enzyme Concentrate Vitamin Protein Complex serum packs a punch of potent ingredients including Vitamin C to nourish your skin once or twice a week as directed above.

Hyaluronic Acid Serum

For those looking to naturally boost the hydrating capacity of their skin, look no further than our Moisture Surge Hyaluronic Acid serum. This rich yet lightweight gel pairs beautifully with our Epi-Onyx products during your daily and nightly routine.

Retinol Serum

Epicuren Discovery uses an advanced scientific approach in skincare, a favorite is our Retinol Anti-Wrinkle Complex, blended with Vitamin A and glycolic acid to help your skin look softer and smooth with each application. Due to the strength of this formula, you should only use it every other day and only during your nightly routine. This product is also not recommended for pregnant or nursing mothers.

Eye Serum

The delicate skin around the eyes is often the first to experience the signs of aging, such as sagging, loose skin, or hollow appearance. Help keep your eyes looking youthful and alert with our Eye Alive Serum, perfect for people struggling with the appearance of under-eye dark circles.

Professional-Grade Serums by Epicuren Discovery

Your skin deserves the best it can get from proven ingredients and top-quality products. Our complete catalog of serums and skincare staples is waiting for you to discover the products that will help you achieve your goals and enrich your routine. Take our Skin Quiz today to find products matched to your unique skin type and concerns.

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